FOCUSED RESEARCH

IN-DEPTH CUSTOMER EVALUATIONS

Lyons Associates Researchers are skilled and experienced in conducting sensitive interviews with key customers, to get their true perspectives and feedback - which may not always be forthcoming from your day to day contact.

Our approach is pragmatic, based on a sound knowledge and understanding of the IT sector.

We identify the factors that are most important to your customers (now and in the future), and what they perceive sets you apart from your competitors.

This will frequently highlight new business opportunities, as well as developing openings for existing products and services.

Lyons Associates’ capabilities include:-

• Project Management
• Questionnaire Design and Layout in conjunction with our Client
• IT Industry-Literate Interview Teams
• Questionnaire Programming (for CATI projects)
• Sample Procurement and Set-up
• Face-to-Face High Level Interviews
• Telephone Interviews
• Focus Groups and Workshops
• Daily/Weekly Reporting of Response Levels / Interview Status
• Data Entry Updates
• Choice of Output Formats: SPSS, Excel, Access, or text.
  

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FACE-TO-FACE INTERVIEWS

Face-to-Face Interviews are a central strength of Lyons Associates, with techniques developed and honed over twenty years' experience.

All Face-to-Face Interviews are attended by two Partners, both of whom have a wide and current experience of the IT Marketplace.

The individual Interviews are primarily directed by the Senior Partner, with input, prompts and copious note-taking as the task of the other Partner present.

In this way, Lyons Associates can probe the ‘idiosyncrasies’ of this Marketplace and fully understand them, while also enabling the ‘hidden agendas’ of the IT Managers/Directors to be addressed.

Thus, the optimum and maximum scope and value will be gained from the meetings and the resultant information and data will be the most detailed possible.

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TELEPHONE INTERVIEWS AND RESEARCH

Key elements of our Telephone Research are:-

• Quantitative and Structured Surveys
• In-depth and Qualitative
• Business-to-Business Professionalism
• CATI (Computer-Based Questionnaires)
• International/Multi-Lingual, via a Local Specialist Company.
  

The targets are initially contacted and the Interviewers will obtain a convenient ‘appointment’ or ‘time-slot’ for a future Interview.

This ensures a much higher success rate or ‘hit rate’.

Experience has also shown that, in this way, the Interviewees are far more responsive and willing to take part and the quality of response is higher.

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ONLINE CATI SURVEYS

Lyons Associates use Computer Assisted Telephone Interviewing (CATI) as a method of coupling computer technology and the telephone to improve performance and quality in market research data collection.

It offers a significant benefit in terms of sample management plus question accuracy and timing.

These can achieve a 30-60% higher response level than a self-completion questionnaire, provided it is clearly targeted and designed to optimise the subject.

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FOCUS GROUPS AND WORKSHOPS

A Lyons Associates run Focus Group is an ideal method for establishing the basic ground work for planned research, and should normally be conducted prior to a quantitative, structured survey.

This will help to:-

• Identify Key Quantitative Areas
• Identify Issues for Inclusion in the Structured Survey
• Ensure the Widest Involvement in Survey Content.
  

We have found that a Workshop conducted after completion of customer satisfaction survey or basic research can focus on key themes and help structure development and implementation plans.

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THE OUTPUT

Data analysis is matched to our Client requirements and normally includes:-

• An Executive Report Summary and Conclusions
• Highlighting of Key Results
• Comparisons by Sub-Group and Vertical Markets
• Advanced Statistical Analysis and Data Modelling
• A Detailed Report including all Data, Comments and Observations.
  

Output formats include:-

• MS Word, PowerPoint and Excel formats
• Acrobat e-files
• Access Databases Format Files
  

Delivery can be:-

• Direct to your intranet
• Via a Downloads from Our Website
• Password Access to a Secure Area on Our Website
• On CD, Diskette or Memory Card
• Printed and Bound Hardcopy.
  

Please contact us to arrange a visit with you on 01202 482830  or e-mail us .

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Lyons Associates

11 Whitehall, Christchurch, BH23 1DE
Telephone: 01202 482830  International +44 1202 48 28 30

e-mail: contact@l-a.co.uk e-mail us

© Lyons Associates 2009.

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